Heel and Soul 2025

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Heel and Soul Community Project

United Way of Broome County has partnered with Fox 40 for the Heel and Soul Community Project. Heel and Soul is a community-driven project with a simple yet powerful mission: to provide new shoes to children in need before the start of the next school year. The impact of a new pair of shoes on a child’s confidence is profound, and we’re excited to be a part of this initiative alongside Butcher Boys, Excellus Blue Cross Blue Shield of the Southern Tier and FOX 40.

How You Can Help:

Join us in this meaningful cause by dropping off NEW pairs of children’s shoes by July 24 at:

  • Excellus BCBS – 47 Riverside Drive, Johnson City, NY 13790

  • Broome County Department of Social Services, sponsored by Upstate Professional Contractors – 36-42 Main Street, Binghamton, NY 13905

  • Butcher Boys – 935 Taft Avenue, Endicott, NY 13760

  • Hatala Orthodontics – 165 Riverside Drive, Johnson City, NY 13790

  • 21st Century Pools – 3736 Vestal Parkway East, Vestal, NY 13850

  • Owego/Endicott Agway – 116 Jennings Street, Endicott, NY 13760

  • Chenango Bridge Red & White – 604 River Road, Binghamton, NY 13901

  • Muench Orthodontics – 301 North Main Street, Vestal, NY 13850

  • Mothers & Babies Perinatal Network, sponsored by Auchinachie – 346 Grand Avenue, Johnson City, NY 13790

  • Career & Community Services Center of Broome County, sponsored by UHS – 501 Reynolds Road, Johnson City, NY 13790

  • Family Planning of South Central New York, sponsored by Kiefer-Randall – 117 Hawley Street, Binghamton, NY 13901

  • Jeff Kies – 8768 State Route 434, Apalachin, NY 13732

  • Olum’s  – 95 Main Street, Johnson City, NY 13790

  • Olum’s  –  3701 Vestal Parkway East, Vestal, NY 13850
  • Maines Food & Party Warehouse – 1018 Front Street, Binghamton, NY 13905

  • Binghamton Rumble Ponies – 211 Henry Street, Binghamton, NY 13901

  • Magic 101.7/ 102.5 The Vault – 2801 East Main Street, Endicott, NY 13760

  • United Way of Broome County – 101 Jensen Road, Vestal, NY 13850

  • HCA, sponsored by Fox 40 – 18 Broad Street Johnson City, NY 13790

Your contribution will directly benefit a child in need, giving them the confidence they deserve as they start the new school year.
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Looking to donate funds to the Heel & Soul Community Project?

For more information, email info@uwbroome.org or call 607-240-2000.

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Looking for a contactless option?

Visit our Amazon Wishlist here and have all donations shipped directly to United Way of Broome County!

For more information, email info@uwbroome.org or call 607-240-2000.

Donations will be accepted at United Way of Broome County offices, located at 101 S. Jensen Road, Vestal, NY, 8:30 am – 4:30 pm Monday–Friday.

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